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Intense Smoothing True Zero features Aminotin‚Ñ¢; an innovative amino cell rebuild technology that has been specially formulated to penetrate the hair providing health, protection and long-term conditioning.Aminotin works as a combination of amino acids, keratin, acetic acid and other proprietary ingredients which remain a trade secret. The mechanism by which Aminotin works is unlike traditional hair straightening, where disulfide bonds are broken with ingredients such as Sodium Hydroxide. Breaking disulfide bonds is a relatively simple process. The problem lies in that reforming ALL of the bonds is not easy, and the process of breaking bonds is always very rough on the hair. The chemical reaction to break the bonds is very aggressive. Aminotin works by bending and softening the bonds, without ever breaking them. This leads to a more natural and gentler process that doesn‚Äôt damage the hair. The proof that Aminotin doesn‚Äôt break any bonds is that the process doesn‚Äôt release any sulfur, an easily detectable odor, and the texture of the hair is smooth instead of rough. The combination of amino acids, keratin and acetic acid works synergistically. All three components work together in the right proportion to lower the pH of the product without making it irritating to the scalp. The acidity of the product softens the disulfide bonds and helps to seal the cuticle. The amino acids and keratins bond to the outside of the hair shaft, filling in gaps to make hair smoother and softer. Using Aloe Vera and Argan Oil this system effectively deposits amino acids and Vitamins to the hair smoothing away the frizz while adding luminous shine for up to three months. 0% Formaldehyde released Before, During, or After the Treatment.
PRE-TREATMENT Clarifying Shampoo Grapefruit + Aloe gently removes product buildup and environmental residues from the scalp and hair. Our special formula combines soothing Organic Aloe Vera with Grapefruit to deep cleanse hair without stripping it of its natural oils. Designed to prepare the hair for the benefits of the TrueKeratin Smoothing System.
SPRAY D'AVANT LISSAGE Enriched with Rice Protein, Vitamin B5 and Certified Organic Botanicals to synergistically work for superior cell repair and deliver a flawless finish. Use as a secret weapon to optimize smoothing results for thick/coarse hair. Work
MASQUE D'APRÉS LISSAGE Super Sleek + Post-Treatment Masque conditions and repairs the hair instantly while adding caressable softness and mirror-like finish. Enriched with Sunflower Oils, Raspberry Extract and Certified Organic Botanicals for healthier h
MOROCCAN MIRACLE An advanced leave in spray infused with pure Argan Oil and Keratin protein. Specially designed to protect the hair from the environment and heat styling. Provides health and shine while leaving the hair soft, silky, and manageable.
PRE-TREATMENT Clarifying Shampoo Grapefruit + Aloe gently removes product buildup and environmental residues from the scalp and hair. Our special formula combines soothing Organic Aloe Vera with Grapefruit to deep cleanse hair without stripping it of its
DEEP HYDRATION Enjoy cocoa’s numerous benefits and add shine, vibrancy and moisture to your hair with our chocolate keratin treatment. Reap its powerful antioxidant benefits, which help prevent free radicals from causing elastin damage, simultaneously nou
ALOE VERA + KERATIN Bio Shampoo Aloe Vera+Keratin effectively removes dirt and oil drastically enhancing the shine while delivering a smooth silky feel to all types of hair. Designed to enhance and extend the life of your TrueKeratin Smoothing Treatment.
SILKY SMOOTH Discover our Acai Berry Keratin Treatment. This powerhouse of antioxidants helps neutralize free radicals, moisturize your hair, add luster, improve hair color, and make hair more manageable. Incorporating acai berry into our True Keratin Tre