The Beauty Industry Blog

Advice: Opening A Salon or Spa

Tuesday, June 18, 2013
Tips for First Time Salon or Spa Owner

When you have plans to open a new salon, there are certain factors that need to be taken into consideration. 

  1. Simplify, specify, and list your services. Certain salons will cater to the needs of the beauty conscious people by dressing their hair or by beautifying their face and polishing their nails. Making sure that your spa or salon's services are explained clearly and correctly will ensure that your customers understand what to expect in the salon and this will also help manage your beauty supplies/products inventory. 
  2. Create separate budget lists for supplies and one-time purchases. There are certain beauty supplies  that last longer than others. And if this is your first salon, you have to make sure to write a list of the basics that are one-time purchases such as furniture, fixtures, salon chairs, etc. Creating two separate lists will help you keep inventory of supplies that need constant replacement and those that don't need to be replaced for years. 
  3. Do your research. Once you have lists of what salon products or salon furniture you will need to go online. There are many websites that offer advice for salons such as: Learn about what products are the best and look online for wholesale beauty supplies. Jot down the products that offer two services in one to control overspending. The online wholesale beauty industry is very competitive and will offer the best prices. For instance, there now exist polishes without the need for a base coat or pedicure chairs that require no plumbing such as the Belava Indulgence Chair. Spend a little more on the basics and a little less of the things that are merely trends, but always make sure that you are getting wholesale beauty supply store prices.  
  4. Highlight your strengths. Think about what your salon offers. If you have a very experienced staff, make sure to let customers know of this. Or perhaps you have a specific product that not that many salons offer. Whatever makes you stand out, make sure to create awareness for it.
  5. Keep up to date with the latest trends. You never want to lose a customer because you don't know about the latest mood color changing gel polish or how to do matte and gloss designs. Understand what is happening in the beauty industry and then get a few products to see how well it sells. As long you are up-to-date you will be able to converse with customers as to what is best for their specific case. You don't necessarily have to stock up on everything's that's trending, but knowledge will definitely help you give the customer a good explanation or alternative as to why you don't have a specific product. 
  6. Spread the word. Marketing and promotion of your business is the only way to bring consistent customers. Make sure to always budget something for the promotion of your salon or spa. Attending free demos or beauty industry events will help you create connections and get free advice from experienced owners. 
Follow the above and provide quality service and you'll be successful in no time.

Do you own your own salon or spa? Give each other tips. Comment below.