The Beauty Industry Blog

Being A Competitive Salon Owner

Wednesday, August 14, 2013

Salon Owner AdviceBeing a competitive salon owner will require you to offer deals to your customers that other salons do not offer. For example, you could run a special where a customer receives one free haircut with a paid haircut. Allow this offer to be used by mother and daughter, brother and sister, husband and wife, etc. This will help you build up a customer base and inspire loyalty to your particular salon.

Around wedding or prom season you could offer your customers a discount on a manicure and/or pedicure if they can prove they are about to get married or go to their prom. You should purchase wholesale nail supplies so your salon is fully stocked to run a promotion such as this one. When purchasing whole sale nail polish, be sure to carry a wide variety of colors. If you want to offer stickers, glitter and other nail art tools, purchase wholesale nail art.

To get a leg up on the competition, have your salon offer maintenance presentations to your customers. Using tutorials to help them learn to decorate their nails at home in between manicures can be a great way to get people excited about your salon and get the word out about it.

Building customer loyalty can be easy and fun if you know how to do it. The more customers in your area that are loyal to your salon the more competitive you will be in the salon industry.